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Vision

Our ambition is to create an energy efficient cryptocurrency mined by webmasters which is adopted globally by mainstream users.

All major cryptocurrencies currently rely on miners to carry out the cryptography hashing. Hashing is a mathematical equation that is carried out at large scale to secure a blockchain which is the underlying transaction database of a cryptocurrency. This process consumes huge amounts of computing power, server farms and electricity. Miners are rewarded for their efforts by the distribution of the currency.

It is possible to carry out SHA256 and other encryption in a standard web browser or on a mobile device. By embedding a javascript snippet on a website all visitors to the website could carry out the hashing encryption process, which when combined at scale could replace the role of the miners . Website owners would then be rewarded by the distribution of the currency. We have estimated 1 in 15 people either own or have access to a website which provides a large distribution and potential client base.

By using surplus CPU power, huge energy and cost savings could be made over traditional cryptocurrency networks.

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Environment

Do you know what Cuba, Croatia and Sri Lanka all have in common? They all consume less electrical power than the Bitcoin network ( 16.73 TW/hr as of September 2017).

The electrical resources used for mining are increasing at an uncontrollable and unsustainable rate. In the last 30 days the Bitcoin network energy consumption has increased 0.8 TW/hr. To give some context the CERN large hadron collider, which required its own power station, consumes 1.3 TW/hr annually.

The higher the BTC price climbs, the more incentive there is for industrial mining corporations to open new server farms where their only variable cost is electricity.

JSEcoin is different, it is mined using background resources within a web browser tab. The additional power consumption when the device is in use is miniscule. The CPU usage for our hashing algorithm is less resource demanding than the loading of a video advertisement. By using surplus CPU availability within the browser we can efficiently hash data at scale to secure the JSE blockchain.

In the future, all industries will need to move towards energy efficient technologies, including cryptocurrencies and fin-tech.

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Webmasters

JSE cryptography is providing a new way for website owners to m onetize their content as an alternative to displaying ads. This may be preferable for sites where space is at a premium or banner advertising is not appropriate. It could also be used in conjunction with existing traditional advertising methods as an additional revenue stream.

The code snippet is copied and pasted from the platform on to a publishers website(s).
A privacy and opt-out notification is displayed to provide transparency with the website visitor.

Our system does not do any hidden background mining.

The javascript is loaded as a post-page-load async process so it will not disrupt website performance and the user experience is not affected.

“Poor Quality” traffic which doesn’t earn ad revenue such as visitors from remote regions can also be monetized effectively for the first time. This provides a foot in the door opportunity to test the program with larger media companies.

“As of January 2018 we have more than 14,000 websites setup with around 20 million mining impressions per day.”

Webmasters can earn additional revenue through the affiliate program.

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Transparency

Transparency is paramount to our future success. JSEcoin has never carried out hidden background cryptocurrency mining. It is essential to inform users that the mathematical hashing process is running and the website is monetized via cryptography.

We do this much like the cookie declaration in Europe. A pop up message is displayed at the bottom of the web page before hashing starts. Included is a link to an opt-out and privacy option. If a website user decides to opt-out this preference will be stored in their browser and the hashing function will be disabled on all websites in the network.

To our knowledge we are the first platform to offer web based opt-out cryptocurrency mining

An additional benefit to displaying the privacy message is that it puts the JSEcoin logo in front of over 5 million unique visitors every day ( Unique visitor stats 1st Nov 2017) and provides a source of advertising that is partly to thank for our growing user base.

The code running on the users browser is not resource intensive in the same manner as traditional GPU and CPU mining programmes. The additional CPU usage and power consumption will be negligible because the code only consumes excess CPU power available to the browser.

Trust

Cryptocurrencies create value through trust. Investors and consumers exchange fiat money (i.e.USD/EUR) for cryptocurrencies on the understanding that the team behind it will operate in their best interests. Trust can be increased by publishing public accounts, open-sourcing code, maintaining ethical business practices.

Trust is essential and will be proportional to the operating transparency.

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Timeline

We are working towards an ICO and exchange listing in 2018. The exact date will be announced after the development plan below has been completed.

Development Plan Q1 2018

SocketIO Hash a hash upgrade 12/11/17 28/12/17 Setup a pressence on Reddit 1/1/18 31/1/18 Promote facebook social account 1/1/18 31/1/18 JSE Site Crawler 1/12/17 21/12/17

Setup affiliate management system 15/1/17 31/1/17 Antivirus/AdBlocker CRM system 24/1/17 31/1/17 Solidity Contract ERC223 21/12/17 5/1/18
Web3 Client side ICO widget 21/12/17 31/1/18 Web3 Server side import/export 1/2/17 28/2/18 Shareholder agreement 1/1/18 31/1/18

Business continuity plan 1/2/18 28/2/18
Database Upgrade 1/2/18 28/2/18
New Mining Platform Designs 1/1/18 8/1/18 VueJS Platform Mining Framework 9/1/18 22/1/18 Platform Support Content 22/1/18 24/1/18 Multilingual Platform 23/1/18 31/1/18 Authentication Support 1/2/18 9/1/18

Identicons Framework 18/2/18 26/2/18 Merchant Tools 5/2/18 11/2/18
Design Merchant site example 12/2/18 16/2/18 Website and code cleanup 1/3/18 3/3/18 Security review 1/3/18 7/3/18
Open-sourcing 14/3/18 14/3/18

For the latest timeline please visit: https://jsecoin.com/timeline

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Coin Distribution & ICO

Current Distribution – 636,000 as of 30/10/2017

Current circulation can be found on the JSEcoin.com homepage. 440,000 currently held by distribution and co-founders accounts.

Publisher Daily Distribution: 1440 max / daily Self-miner Daily Distribution: 720 max / daily

We are currently keeping the distribution as small as possible to protect the currency valuation and allow for maximum options at ICO.

Max. Final Hard Cap: 100,000,000
This is a hard cap, there will never be more than one hundred million JSE tokens created. This figure may be reduced prior to ICO if demand suggests we are unlikely to require the full allocation.

ICO Plan

Max. Pre-ICO Distribution: 5,000,000

Max. ICO Distribution: 70,000,000 + Any Unsold Pre-ICO Distribution (max at ICO 75,000,000)

We are currently targeting an ICO in 2018. This date may change as it is dependant on external factors and investor demand.

A price ladder will be used at ICO. As coin allocations sell out, the price will be moved up to reach a fair market value according to demand. Exact price bands will be decided prior to ICO, depending on market conditions and investor demand. For example, if price expectations were around $2.50 we could use the following:

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Product

Consumer Focus

The cryptocurrencies that achieve long-term success will be ones focused around the users.

Fee free fast transfers – utilizing a multi-blockchain core database along with an account ledger we have been able to get the transaction block time down to 30 seconds.

Self-Mining – To make cryptocurrency fun, any user can log into their control panel and click the start mining button. Their browser will then be left to mine coins in the background. A dedicated coin pool will be offered so anyone with a web connection can go online and “earn” their fair share of the digital currency. This pushes the platform past “just being for webmasters and app developers.

Simple Platform – The main user interface platform is for non-technical users. Someone with no previous experience of cryptocurrency should be able to setup an account and purchase,send,mine JSEcoin.

View the platform for yourself at https://platform.jsecoin.com

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Future Use Cases

Our primary ambition and end goal is to create a cryptocurrency that is adopted globally by a mainstream audience. Our best chance of getting to that stage is to produce a platform that is focused on the needs of webmasters and accessible to everyone.

We intend to release merchant tools that will allow webmasters to use JSEcoin for taking digital payments via their websites.

• ●  Shopping carts
• ●  Pay buttons
• ●  SaaS subscriptions
• ●  Digital downloads
• ●  Digital marketing
• ●  Software sales
• ●  Website membership subscriptionsAnything purchased through a website should be available to pay with cryptocurrency – JSEcoin could lead the way in making this possible and simple for webmasters.

  With webmasters on board, it will be easier to convince the mainstream audiences to the benefits of digital currency over traditional fiat currency. If a consumer can easily purchase and use a cryptocurrency, then many will see the deflationary appeal as a big incentive over inflationary local currency.

  Advertising

  If demand at ICO is not high enough to generate funds required to target mainstream audiences we could fall back to offering an advertising service where JSEcoin is the currency used to trade digital ad space. This was our original idea for the platform before we realized how much mainstream demand there was for a cryptocurrency platform.

  We currently have 4216 websites that have opted-in to display advertising if it were to become available. The code snippet is already in place on sites so nothing further would be required from the webmasters.

  The advertising space could be sold to affiliate marketers and digital media buyers creating additional demand for JSEcoin on the exchanges.

  Webmasters would be rewarded with additional funds in JSE and statistics would be available to show how much of the rewards were coming from mining vs advertising.

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Technology

The code snippet that website owners can install is an embedded external javascript file similar to common codes used for website analytics and advertising.

A wordpress plugin is also now available, which makes it really easy to install JSEcoin on a website. https://wordpress.org/plugins/jsecoin/

The javascript code loads at a set time after the page has finished loading preventing any performance delay and SEO page speed penalties. The public block data is sent to the website users browser and will be processed while they are reading the page, the most accurate hashes sent back to the server. The server will collect all the hashes, compare, check, select the best and use this to secure the blockchain.

As soon as a website visitor leaves a publisher’s site, the code stops immediately. Nothing is downloaded onto the visitors PC or run after the visit to the website.

In our speed tests the crypto.subtle browser API performed very well. Hash rates exceeded 30,000 hp/s in a single browser, while this is not comparable to ASIC hardware it is more than sufficient for what we need. Further increases could be made possible using custom WASM modules in the future. SHA256 is used as the main hashing algorithm. Elliptical curve secp256k1 cryptography is used for signing and verification.

A transaction via the platform is signed in the browser and then sent to the servers for verification. It is also possible to carry out transactions and other functions via the API.

APIdocumentationisavailableath ttps://jsecoin.com/api/
Server-side code is written in Node.js meaning all code for the entire system is javascript.

The user platform integrates with the JSE network as a client providing a simple point of entry for everyday users.

The system is currently fully-centralized with all servers being operated by JSEcoin.

The system is hosted on the Google Cloud Network and data is stored inside a Google Firebase datastore.

High volume load servers on the publisher side have been separated from the platform behind a load balancer.

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Investors

Pre-ICO funding round is currently closed.
ICO dates and full details will be announced on our blog and social channels.

Exchange listing will take place after the ICO in 2018, at this time investors will be able to trade their JSE tokens at open market value on 3rd party exchanges.

Information from the FCA on Cryptocurrency Investments and ICO’s

https://www.fca.org.uk/news/statements/initial-coin-offerings

What are the investment risks?

• ●  Unregulated space : Most ICOs are not regulated by the FCA and many are based overseas.
• ●  No investor protection : You are extremely unlikely to have access to UK regulatory protections like the Financial Services Compensation Scheme or the Financial Ombudsman Service.
• ●  Price volatility : Like cryptocurrencies in general, the value of a token may be extremely volatile – vulnerable to dramatic changes.
• ●  Potential for fraud: Some issuers might not have the intention to use the funds raised in the way set out when the project was marketed.
• ●  Inadequate documentation: Instead of a regulated prospectus, ICOs usually only provide a ‘white paper’. An ICO white paper might be unbalanced, incomplete or misleading. A sophisticated technical understanding is needed to fully understand the tokens’ characteristics and risks.
• ●  Early stage projects: Typically ICO projects are in a very early stage of development and their business models are experimental. There is a good chance of losing your whole stake.

Investors should register to purchase JSE tokens via the platform at

https://platform.jsecoin.com

Investments totalling more than $10,000 need to be verified in order to comply with the KYC regulations:

https://jsecoin.com/kyc-policy/

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Traction

Since we opened the platform up to the public on the 15th August 2017 the adoption and feedback from the community has been incredible.

Our user base is growing fast, webmasters are pushing huge volumes of traffic and outside investors are trusting us with their funds.

Recent user sign-ups to the platform

Todays Stats at 1pm 13th September 2017 See these live on the JSEcoin.com home page

Updated Stats at 4pm 30th October 2017 © Copyright 2017-2018 JSEcoin.com

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Security

Security is everything when dealing with online financial transactions. The following measures have been taken against foreseeable threats.

Double spending – With multiple blockchains in place the threat of double spending becomes more complicated. An account lock is put on a user when they initiate a transaction and then removed once the block is written. The drawback of this approach is that a user can only place one transaction at a time. With only 30 second block window this should not provide a practicality problem for most users.

Server Data – Private data is kept on the platform server but is not stored in the blockchain. Private email addresses, users names and locations are stored in plain text. Passwords are hashed and then removed from the system.

Hashing help – A webmaster could modify the browser side javascript to link up high powered hashing hardware and return a better hash every time. The algorithm for rewarding webmasters will focus on impressions as well as hashing. Automated checks are run hourly to remove any statistically improbable mining. Manual reviews are also in place to prevent fraud attempts.

Multiple Devices/Accounts – Platform miners could benefit from running multiple devices or accounts. If we allow this to happen it will lead down the same road as Bitcoin where the mining is dominated by commercial organisations. Our system has anti-fraud measures in place to ensure a fair distribution of the coins to individual end users.

Penetration Testing – 3rd parties have agreed to penetration test our platform in exchange for bug bounties. It is preferable that professionals find and disclose potential security vulnerabilities rather than hackers.

Code Reviews & Open-Sourcing – Our code base will be reviewed and eventually open sourced to allow for peer review and comment. At this time our fraud prevention measures will be made public so it will be imperative that we stay on top of manual fraud checks and constant updates to the automated tools.

Working to stay ahead of fraud and cyber-criminals will be an ongoing battle across multiple fronts.

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Market Overview

Cryptocurrencies are at a turning point in 2017 with popular consumer based trading platforms such as Coinbase making it easier for investors to purchase cryptocurrency.

The two largest cryptocurrencies Bitcoin and Ethereum have gone up 895% and 2896% respectively in the last 12 months. The appetite for an alternative to government backed currency is increasing and investors are speculating.

With national debt spiralling out of control our belief is that hyper-inflation is now inevitable. The stock-markets are at all time highs and due a crash by historical statistics. If these two factors happen together a lot of funds are going to be moved in to the cryptocurrency space. Bitcoin has the first mover advantage and Ethereum has a superb smart contract platform which has become the standard for altcoin ICO’s.

There is still a dark shadow hanging over cryptocurrency though. Most consumers still associate Bitcoin with the news and press releases related to the closure of the silk road darkweb site and illegal trading of goods. The US government has taken somewhat of a stance against cryptocurrencies on the grounds that it could be used for money laundering and to fund terrorism. The Chinese government have recently set out to restrict exchanges. Legislation, regulation and taxation are still all lagging behind the development and adoption of digital currency which makes governments nervous along with the negative threat to their own currencies.

Investment in the cryptocurrency markets are now in excess of 100 billion USD. This is money that hasn’t been invested in Wall Street & The LSE. It seems unlikely that governments and banks will stand by as money is drained from the stocks and bonds markets and placed into cryptocurrency.

In our opinion no one has successfully made a cryptocurrency system that is built around consumers. Most of the current developments are built on top of an existing blockchain technology and compromises are made when it comes to ease of use. Purchasing cryptocurrencies, especially at ICO is extremely challenging for non-technical users.

JSEcoin was built, first and foremost, as a consumer platform. We developed a system that we believe is how cryptocurrencies should operate in the future. The result is an intuitive, simple and user friendly system for transferring and storing digital funds.

If executed well, the JSEcoin project has a chance to become the world’s first mainstream cryptocurrency.

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Marketing

Marketing and PR are key to generating enough interest in the cryptocurrency to create market liquidity and create a real store of value.

Initially there would be four key demographics

Our t eam specializes in ad-tech and online marketing can be carried out in-house.

We spent roughly £500 GBP on marketing in the first month, mainly on Facebook advertising aimed at webmasters. This was paused prior to completing the major platform update on the 11th September 2017. We now feel we are ready to restart and scale marketing efforts towards cryptocurrency investors in the coming weeks.

The affiliate/referral program we have as part of the platform has proved a huge success and incentivises users to spread the word about JSEcoin.

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The Company

JSEcoin Limited is a UK registered business. We publish monthly accounts on our websites at

https://jsecoin.com/category/accounts/

Our accounts will be audited annually by an accredited independent UK accountancy company.

The Founders

Advisors

TBC… We are looking to work with advisors who have previous experience in successfully taking a cryptocurrency to ICO and who can add real value to the project.

If you would like to work with us on this exciting project please contact t [email protected] with some details about your previous experience and what you can offer.

SWOT Analysis

• ●  Live platform ready to scale
• ●  First opt-out web based mining platform
• ●  Never partaken in hidden browser mining
• ●  Structured UK Business
• ●  Teams ad-tech, data management andfinancial experience

  Opportunities

• ●  Energy efficient mining will become increasingly important as markets rise
• ●  Cryptocurrency on verge of mainstream adoption
• ●  Strong demand for the technology from webmasters© Copyright 2017-2018 JSEcoin.com

Strengths

Weaknesses

● UK business environment difficult for cryptocurrency startups

● Centralized network
● Negative preconceptions about

cryptocurrency mining

Threats

● Antivirus and ad blocking companies targeting browser based mining

● Competitors unethical hidden mining hurting JSEcoin reputation and public relations

● Legislation and regulation inevitable eventually

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Live System

The mining code is currently live on the main j secoin.com site and blog. You can view this live by opening a console window (CTRL + SHIFT + J in Chrome or CTRL + SHIFT + K in Firefox).

The privacy pop up will display once per visit after a set period delay at the bottom of the screen.

Domain / Link

http://cryptoways.com http://freefansitehosting.com http://gamcast.com http://mycryptotal.com

Description

Publisher website

Publisher network
Internal test/dev site Publisher site in cryptocurrency niche

Further live publisher sites

Platform

The platform is now live and open to the public. While we still consider it to be in beta the ledger will be carried forwards on all future updates. Become an early adopter and see for yourself how blockchain cryptocurrency does not have to be complicated or resource consuming.

Setup your account at

https://platform.jsecoin.com

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